Content marketing is always changing: due to adaptations in search engine algorithms and social media sites, releases of new software and tools, and marketers finding better ways to achieve their goals.
To stay up to date with all these latest developments, you should be reading at least some of the top content marketing blogs on a regular basis.
Did you know? 82% of marketers who blog see positive ROI and more inbound web traffic
1. Content Marketing Institute
This site is dedicated to informing marketers about all aspects of blogging and content marketing.
Content Marketing Institute publishes new articles daily on a range of topics, aimed both at beginners and seasoned marketers looking to take their strategies to the next level.
Known in the industry as the brand that began inbound marketing, HubSpot has several blogs for different purposes. Their marketing blog is filled with advice on all aspects of inbound marketing, where you can find plenty of useful information on creating and promoting your content.
One of the best known names in online marketing is Neil Patel. He uses QuickSprout to write in-depth pieces of long-form content, all of which are fully researched and contain unique ideas.
Buffer Social is a tool that handles the social media aspect of content marketing. As you would expect, their blog focuses on how to use social media to optimize your social media strategy.
The Kissmetrics blog is a great place to find out how to put tactics into action, backed up with tried and tested results. Much of the content centers on analytics, one of the more challenging yet essential features of any content strategy.
Copyblogger dedicates an entire section of their site to content marketing. On this page, you can find links to their latest blog posts on the subject. Numerous writers contribute to content, giving you the chance to gain a range of perspectives on popular topics.
A large part of content marketing is SEO. Reading the Moz blog will help you learn the best practices from industry experts.
Even the most technical subjects are easy to understand, whatever your experience in online marketing.
Reading the above content marketing blogs is a good place to start, but you may struggle to implement what you learn if you lack the experience of managing a content marketing strategy.
Your best option is to work with a professional, with whom you can gain not just advice but also action.
Read blog post: 5 Signs You Should Invest In A Content Marketing Agency