Mobile In-feed Native Advertising: Is It The Future? In-feed native advertising on mobile devices, while still a fairly new method of marketing, has become a very powerful tool in your marketing toolbox. Through native advertising, you can tailor the customer’s ad experience to their overall experience. Native in-feed ads are designed to add to the overall tone of the website or other experience instead of distracting from it.
Changing Usage Leads to New Ad Styles
Mobile phones have become the preferred method for people to access the Internet. Well over half of all Web traffic is through phones nowadays, and because of this web apps and mobile sites have become extremely popular ways to access any content. When someone wants to find almost anything, whether it be educational or purely for entertainment purposes, the likelihood is that they will be using their phone to do so.
Everything from the color scheme to the type of information shared, all the way down to the types of humor used all reflect the nativity of the advertising experience — exactly what your potential customer is looking for.
What is Mobile In-feed Native Advertising?
In-feed native advertising is a format that is designed to be relevant and contextual to the type of content surrounding it. In mobile native ads, the content engages readers better by feeling like it organically belongs amongst the app or site because of its visual design, writing style and type of content presented. Everything from the color scheme to the type of information shared, all the way down to the types of humor used all reflect the nativity of the advertising experience — exactly what your potential customer is looking for.
When This Works
When native advertising works, the experience is seen as a win for both the advertiser and the potential customer. What is the purpose of advertising? It is to market a product or service that will provide value to the customer. In-feed native advertising’s advantage over more interruption-driven ad styles is that for in-feed native advertising, there is no break in the feeling of developing trust that the potential customer experiences. This seemingly small difference has proven very powerful. Native advertising spends are set to quadruple by 2018.
Is Mobile In-feed Native Advertising the Future?
Society is increasingly mobile, and this trend shows no signs of slowing. The use of phones as a means of marketing also appears to be a consistent trend. The desire for uniformity and consistency is also an intrinsic part of humanity, and is likely to stay this way for a long time. Because of these factors, it appears that mobile native advertising is likely to stay viable for the long term.
Native advertising is a different, far superior way to market online than traditional, interruptive advertising tactics.