Want To Create Effective Content Marketing? That message might sound similar to the one Content Marketing Institute sent out in past years, but here’s how it’s different. CMI asked B2B marketers for the first time whether they had a documented content marketing strategy. Half (44%) said “yes.” That left them wondering whether the 49% who said “no” maybe did have a strategy but just hadn’t documented it. Sure enough, their hunch was correct.


  • 35% say they have a documented content marketing strategy
  • 48% say they have a content marketing strategy, but it is not documented

Having a verbal strategy is a great first step. However, as the research shows, it pays to take the time to write it down:

  • 60% of those who have a documented strategy rate themselves highly in terms of content marketing effectiveness, compared with 32% of those who have a verbal strategy.

Read the White Paper here: Effective content marketing requires a documented strategy