Starting from scratch with any new task can be daunting, but it is especially so when such an activity may impact the success of your entire company. The good news is that setting up a B2B blog is easy — all you need to do is follow these 5 steps to a successful B2B Blog
Step 1: Link Your B2B Blog to Your Website
Hosting your B2B blog on your business website will increase visitors to both the site and blog. Ask your website developer to set up a subdomain for your B2B blog or to add another page to your site.
Step 2: Determine Your Target Audience
Before you write even a single post, you need a clear idea of who your target market and ideal customer is. The best way to achieve this is to create several buyer personas who represent your ideal customers. Within their descriptions, include characteristics such as age, occupation, industry, interests, and challenges along with anything else that may be important.
Step 3: Plan Your Content
Decide what subjects to tackle by finding out what your target audience wants. You can achieve this by following users’ activity on social media pages, forums, and comments on blogs similar to your own. Use the information as inspiration for keywords, a combination of both short and long phrases. Using predictive analytics tools, you can check the competitiveness of each term and narrow down your list to keywords that should enable you to reach high rankings in search engine results. Typical results for Visibilitii customers can be up to 5 times more inbound web traffic.
Step 4: Start Publishing Content
With the planning stage over, you are ready to create your first piece of content. However, simply releasing posts to your B2B blog is unlikely to gain you many visitors, let alone conversions without predictive analytics and rock solid strategy. You will also need to promote every blog post through means such as social media, paid search campaigns, and native advertising.
Step 5: Create a Schedule
To ensure that you stay on track and to avoid becoming demotivated in the early stages, you need to create a publishing schedule. Use an editorial calendar to note down ideas and to make sure you publish a balance of content types on a range of researched topics.
Creating a B2B blog starts out simple but, if you are serious about seeing success, you will likely require support from content experts. Work with a content marketing agency that can manage and promote your content, examine analytics, and develop your strategy for increased conversions and the best results.
Visibilitii.com helps you to plan your entire blogging strategy, from idea and concept phase through to execution, distribution and optimization. If you want to start creating data-driven content that increases organic search rankings, inbound website traffic, and profitable customer action for your organization, contact us to find out more.